Target on Your Back

Sunday's New York Times Magazine has a fascinating, and rather creepy, article by Charles Duhigg on the science of habit formation and how companies use it and the vast web of data mining, not just to sell you stuff, but to manipulate your behavior. http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&scp=2&sq=Charles%20Duhigg&st=cse