Here is the opening of an essay in the current New Yorker magazine about enlisting corporate motives and incentives to reign in climate disruption. It nicely limns both the promise and some of the limitations of this approach.
http://www.newyorker.com/reporting/2014/05/12/140512fa_fact_max?utm_source=tny&utm_medium=email&utm_campaign=weeklyemail&mbid=nl_Weekly%20%2836%29
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